The giveaway download reduced music to “plain spam” and had generated just 6,700 sales from U2’s back catalogue, he added. How can we really expect the public to spend £10 on an album by a newcomer?” Paul Quirk, ERA’s chairman, said: “This vindicates our view that giving away hundreds of millions of albums simply devalues music and runs the risk of alienating the 60 per cent of the population who are not customers of iTunes. ![]() The UK’s Entertainment Retailers Association, bitter at the loss of a release which would still sell in significant numbers to core fans, called the giveaway a “dismal failure”. ![]() Tax experts speculated that net operating losses elsewhere in the band’s empire could offset the income received from Apple for the album giveaway – all entirely legal.
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